About
Jasiri is the unconventional jewelry brand dedicated to courage. A brand about female courage and resilience, made of precious metals passed through fire and precious or semi-precious stones. Like the workshop's place of origin, each piece is dedicated to the spirit of exploration and the ambition to celebrate the traces and imperfections of travel.
Created in Vatra Dornei, a small town full of mineral springs located at the foot of the Eastern Carpathians, Jasiri advocates taking risks in the climb to confidence. Because facing fear with understanding and patience is able to reveal the true beauty of the journey.
Jasiri supports, through precious symbols, non-conformist individuals, creative and attentive to what is happening around and inside, who manifest love and curiosity. Each object created celebrates travel, be it in natural, exotic or interior settings, and is meant to remind the wearers that they are on the right track.
The name Jasiri is derived from Swahili, meaning boldness/fearlessness. Loredana Ichim chose him to open, through his creations, an honest conversation about courage.
LOREDANA ICHIM
Loredana is a contemporary Romanian designer
jewelry. She likes to play with fire seriously at the workbench. He despises routine, loaded accessories and considers naturalness as a condition of beauty.
With a persistent curiosity, Loredana allows herself to be changed with every trip she takes, recharges in the middle of nature and
has been involved, for many years, in environmental protection actions. A trip to Florence and the encounter with the works of the artist Alessandro Dari, brought her to the path of creating jewelry from precious metals.
"The artistic language in which I express myself is a constant dialogue between a healing soul and the desire to create unique pieces of irregular beauty. I love creating small collections for dreamy souls who take courage.”
Loredana Ichim became the jeweler from Vatra Dornei, unintentionally continuing, through statement compositions, a story started many years ago by her godparents, who were jewels of the town.
Delivered in ECO packaging
We melt precious metals and we, in turn, melt according to the beauty of nature. Each jewelry box or packaging element is made of recyclable and environmentally friendly materials.
