About us
Jasiri is the unconventional jewelry brand that writes a song of bravery. A song about female courage and resilience, with notes of fire-passed precious metals and uncut stones. Like the workshop's place of origin, each piece is dedicated to the spirit of exploration and the ambition to celebrate the traces and imperfections of travel.
Nestled in Vatra Dornei, a small town full of mineral springs located at the foot of the Eastern Carpathians, Jasiri advocates taking risks in the climb to confidence. Because facing fear with understanding and patience is able to reveal the true beauty of the journey.
Jasiri supports, through precious symbols crafted with care, non-conformist, creative and attentive individuals to what is happening around and inside, who manifest love and curiosity. Each object created celebrates journeys, be they in natural, exotic or interior settings, and is meant to remind the wearers that they are on the right path.
The name Jasiri is derived from Swahili, meaning boldness/fearlessness. Loredana Ichim chose him to open, through his creations, an honest conversation about courage.
The last pieces added
Inner flame collection
GIFT IDEAS
Unique pieces
#yourselfreminder
Follow us on Instagram to discover the latest Jasiri pieces and why it takes so long to make one :)! Get inspired by Loredana Ichim's collections and the fashion events dedicated to jewelry creators from the country and the world, in which we participate. Thank you for inspiring us, for supporting author brands created in Romania, for loving animals, the environment and imperfections!
